I got a couple bags of New England Coffee and noticed there is a clear plastic sticker with 9 holes in it on the front of each bag. It seems like there are also small holes in the bag underneath that correspond to the holes in the sticker, but they are very small. Also the sticker is very sticky (i.e. it is not meant to be removed).
Does anyone know what purpose this serves? Is it for freshness somehow?
The sticker is always in the same place, and can be seen here if you zoom in and look closely. It's Under the words "Chocolate Cappuccino", and its center is in the sky underneath.