When I'm making lots of individual drinks I tend to clean the portafilter basket thoroughly and then dry it before filling it again etc.
I've watched baristas and they tend to just knock the old coffee out and immediately refil the portafilter without cleaning. I'd have thought that this would create bitter coffee as the grounds will already have been through one extraction.
Is it accepted that you should clean the portafilter between shots, or is it ok to reuse?